Head Office
Kinari Bazar
112/30, Chaubey Ji Ka Phatak, Kinari Bazar
Agra, Uttar Pradesh 282003
Hours · Tue — Sun · 11:30 am — 8:00 pmClosed Mondays
Jewels that define legacy
What we claim is
what you wear.
Hallmarked · Family-run · Agra since 1998
A family jewellery house in Agra since 1998. Verified purity, best-in-class craftsmanship, and exclusive designs you won’t find on every corner. Weighed in front of you, BIS-hallmarked, priced at the day's gold rate.
- Since
- 1998
- Stores
- 2
- Hallmark
- BIS
Our promise
Jewels that define
legacy.
Not a slogan we settled for. Three ideas behind everything that leaves our counter — the reason a piece bought today still matters in 2048, and the reason yours, bought in 1998, still matters now.
Made to be inherited
Heirloom-grade build, not seasonal turnover. The wedding set you wear once, your daughter wears at hers; the chain you bought in 2010 still drapes the same in 2040. We craft, set, and finish for that horizon — never for the resale counter.
Purity, across generations
The XRF reading we hand you isn’t a marketing certificate — it’s a measurement that stays true through every melt, every redesign, every owner. Four Fischer machines, tested in front of you, on the standard refineries themselves use.
A piece, a chapter
A ring becomes an engagement. A set becomes the wedding. A chain becomes the first-job gift, then the retirement gift, then the grandchild’s. Jewellery isn’t decoration — it’s how a family writes itself in gold. We just hand over the pen.
What we stand for
Built on purity. Run on care.
We're recognised in Agra for one reason above the others — the purity in your jewellery is exactly the purity we claimed at the counter. That promise has held since 1998, and it's the reason most of our customers come back, then send their family.
Purity, tested in front of you
We're the only jewellery store in India with four Fischer XRF gold-testing machines — the international purity standard. Bring any piece, watch us test it. What we claim is what's in the gold.
Best-in-class craftsmanship
The making is in-house. The same karigars have been with us for years — meticulous setting, clean finish, jewellery that holds up to a lifetime of wear.
Exclusive designs and variety
Yellow gold, antique, kundan, polki, and diamond — all under one roof. Light pieces for daily wear, heavy sets for the wedding, and exclusive designs from our own karigars you won’t find on every corner.
Custom design + our own factory
Bring a sketch, a photo, or a Pinterest screenshot — we’ll make it. Our in-house factory also mints AP-branded gold coins and bars, passed on at workshop pricing, and produces our diamond, kundan and yellow-gold ranges end-to-end.
Heirloom redesign, kept in the family
Your grandmother’s set, reimagined for today — without losing what made it hers. We melt, redesign, and remake old gold into pieces you’ll actually wear, weighed and accounted for in front of you, so the story carries on instead of sitting in a locker.
How we treat customers
No pressure to upsell, no hidden charges, no rude rush. Visit either store on a quiet weekday afternoon — we’ll show you everything, weigh anything, and let you decide.
Best price, today’s rate
Our gold rate is worked out from the MCX gold price every day and shown openly on this site and in our app, so you can check it before you visit. We try every day to give the best available jewellery at the best price.
Visit us
Two stores in Agra. Same family, same scale.
Branch Office
Nehru Nagar
42, Ground & Basement Floor, Nehru Nagar
Agra, Uttar Pradesh 282002
Hours · All 7 days · 11:30 am — 8:00 pm
4 XRF
Only jeweller in India with four Fischer XRFs to test gold purity on the spot.
BIS
BIS-hallmarked gold. HUID stamped on the jewellery — verifiable on the BIS portal.
1998
From a small shop in Kinari Bazar to two stores today.
MCX
Our gold rate is worked out from the MCX price and shown openly every day.
From our own mint
AP-branded gold, struck in our factory.
The kind of gift that starts a tradition — a coin slipped into a child’s hand at Diwali, a bar set aside for a wedding still years away. We strike AP-branded coins and bars in 99.50 fine gold and 22 karat in our own factory, in festive and religious designs, and pass them on to our families at workshop pricing.
AP-branded
AP-branded
AP-branded
AP-branded
For our wider jewellery range — yellow gold, antique, kundan, polki, and diamond — visit either of our Agra showrooms.
Customer reviews
What our customers say.
A few words customers have shared on public review sites. Read our reviews on Google, and add yours after your visit.
Read our Google reviewsGood service, patient customer service agents and clean, well decorated establishment with a display of their prominent items in a well lighted manner.
We had the best experience and their service is amazing with the best quality and beautiful designs.
My experience at AP Jewellers was excellent. The staff is very courteous and professional in their dealing.
Bought from us? Leave a Google review — it's the best way to support a family business.
A service to our customers
Transparent pricing, published daily.
We publish our own gold rates — worked out from the MCX gold price — free for anyone to read. Visit rates.apjewellers.com for tick-by-tick prices and charts.
So our customers — and the trade — can check the metal rate before they visit. We have nothing to hide.
Gold rate today in Agra →Today's rate · Agra
AP Jewellers gold rates
Come visit
The best part of a jewellery purchase still happens in person.
Step into the store, hold the piece, weigh it on the scale, and walk out with something handmade — the kind of piece that becomes a family marker, not a season's buy. Open daily 11:30 am — 8:00 pm (Kinari Bazar closed Mondays) — call ahead if you want to pick a quieter time.
Jewels that define legacy